10 WEB DESIGN TRENDS FOR 2017
In 2016 we have seen a lot of high quality web design, but 2016 is already past. Now is the time to focus on what will bring us the next year 2017. It is time to play to guess the future according to our experience and intuition, try to anticipate the market behavior and try to find out what the predominant web design features in this upcoming Year 2017 that begins. Here’s a list of the top trends that, in our opinion, will dominate the web landscape in 2017.
ALTERNATIVES TO FLAT DESIGN
Since Apple changed the rules of design a few years ago by implementing aesthetic flat design in its web and IOS interface, the rest of the industry followed in the footsteps of the californian giant through the strategy of ” Follow the leader “. This fact has gradually led to the homogenization of styles in web design, and that little by little, most of the current websites are very similar and have the same personality. That is why, faced with this stylistic saturation and lack of ideas, it would not be surprising that in 2017 new alternatives to flat design loaded with imagination and creativity appear.
COMBINATION OF RISK AND DEGRADED COLORS
When Instagram changed its logo in 2016, more conservative users screamed blue murder. Over time, no one seems to remember this fact, and the change seems to have been embraced by everyone. The combination of bright and risky colors and the use of gradients, give a modern and futuristic aesthetic that also begins to be adopted in the web design. 2017 will definitely be the year of this trend.
USE OF ANIMATIONS AND GIFS
The use of html5 animations and gifs is a tendency that has come to stay. The user is becoming more accustomed to static content and needs new stimuli to capture their attention. In this sense, dynamic elements such as animations and GIFS will be increasingly frequent in web design in 2017.
LESS STOCK AND MORE ORIGINALITY
In 2017 we will see how stock images gradually lose weight. As with flat design, the massive deployment of this resource in recent years, makes the user saturated with these types of images and needs another series of more original visual stimuli to capture their attention. In our opinion, the next year we will appreciate an increase of authentic and professional photographs.
Original and personalized illustrations for different sections of the web, will also be extended in 2017 because, like gifs and animations, they print character and personality of their own and are well received by users saturated by stock images.
Although the user experience design is already a reality, in 2017 this trend will finally solidify due to more functional than aesthetic reasons. In 2017, the web design will focus on making the user experience complete and enjoyable, not so much that it is beautiful. The priority will be to allow the user to complete their tasks effectively. To do this, the relationship between web design and web analytics will have to be even more close.
In this year we will see how the use of large and striking fonts will be generalized in the new webs. This feature will be extended in homepages and other sections where the content will have a starring role, and may be accompanied by dynamic content and textures to create a “WOW” effect on users.
The mobile already has more penetration than the desktop computer. That is why the new webs will be designed first for this device, to progressively adapt it to the rest of larger screens (contrary to what was done before).
SCROLL, SCROLL, SCROLL..
With the extension of mobile devices in recent years, the user is more than accustomed to scrolling. This trend will also be implemented in traditional web design for desktop computers, with long pages, in which the content will be divided into different sections vertically.
VIDEO IS KING
As with animations, video has more potential to capture the attention of the user than static images. In addition, according to a Hubspot study, by 2018, 80% of Internet traffic will be audiovisual, so the future of video on the net is more than guaranteed. Without doubt, in this next year, we will see an increase of audiovisual elements in the new webs